Skift Power Rankings: Sebastian Ebel

Key Points

• Sebastian Ebel has strengthened TUI Group's role in the global travel industry since becoming CEO in 2021.
• TUI has thrived post-Thomas Cook's 2019 collapse, serving 19 million travelers in 2023.
• Ebel's goals include profitable growth, expanding product offerings, dynamic packaging, and promoting sustainable tourism, especially in Africa.

Summary

Sebastian Ebel, CEO of TUI Group since 2021, has bolstered the company's position in the global travel industry by focusing on widening its customer base and enhancing customer experience through technology. Despite the collapse of competitor Thomas Cook in 2019, TUI has thrived, serving 19 million travelers in 2023. Ebel aims for profitable growth, expanding products, and entering new markets, with a notable focus on dynamic packaging and sustainable tourism, particularly in Africa.