Skift Power Rankings: Sundar Pichai
Skift Take
When Pichai’s Google changes an algorithm or advertising feature, it reverberates throughout the travel industry. Just ask Expedia, Tripadvisor, Kayak and Yelp.
Power is not just about who holds the top job but who shapes the landscape, drives innovation, and sets the agenda for what comes next. With that in mind, we proudly present Skift’s Power Rankings — our list of the most powerful leaders in travel.
Sundar Pichai is CEO of one of the largest and most powerful companies in the world: Google. The company’s growing Flights, Hotels, Vacation Rentals, Maps, and other businesses have made the tech giant a powerhouse in travel as well.
Booking Holdings and Expedia Group are spending billions of dollars on Google advertising annually. Why? Because they rely on Google to attract customers.
But beyond its own travel businesses, Google’s search advertising business has had a
