Coldplay Fever Sparks Ahmedabad Hotel Price Surge — India Report
Photo Credit: Coldplay at the Global Citizen Festival in Mumbai in 2016. Global Citizen Festival India
Skift Take
Indians are combining their love for music with their desire to travel. And they are willing to spend as hotel rates, airfares, and concert ticket prices surge.
Last week Coldplay announced an additional India show in Ahmedabad on January 25. Following the announcement, online travel agency Agoda said it witnessed a 47% surge in domestic searches for accommodation in Ahmedabad for that period compared to the previous week’s average. International searches spiked by 18%.
Coldplay will also be playing at three concerts in Mumbai.
Surge in Hotel Prices: Online search data reveals that Pride Plaza Hotel Ahmedabad is charging up to INR 150,000 (about $1,775) for a two-night stay during the concert dates. A week later, the price drops to INR 32,400 (around $380) for two nights.
ITC Narmada, typically priced at INR 33,000 ($390) for a two-night stay a week after Coldplay’s concert, is charging INR 125,000 ($1,480) for the same duration from January 24 to 26. According to the hotel website, only one room is available at this price for these dates.
Mumbai had also experienced a spike in hotel rates after Coldplay’s initial announcement. In Mumbai, hotel prices near the DY Patil Stadium surged to INR 640,000 ($7,600) for three nights.
Skift had earlier reported about the rise of music tourism in India. The country has had back-to-back sold out concerts, from Bryan Adams to Diljit Dosanjh. Music festivals like Lollapalooza also witnessed rapid selling out of tickets as Indians are traveling from all over the c
