Oyo Pursues UK Hotel Acquisitions After Buying Motel 6 in U.S.
Photo Credit: Exterior of the Oyo Sino Hotel in the Shepherds Bush neighborhood of London. Skift
Skift Take
Oyo’s UK strategy reflects a broader industry shift — from chasing mass-market affordability to prioritizing quality and guest experiences.
Hospitality technology company Oyo on Monday announced it is actively pursuing acquisitions in the United Kingdom and plans to invest £50 million ($62 million) in the country over the next three years.
Oyo said it is looking to buy premium hotel brands. This is part of its broader strategy to transition from budget accommodation to a more diversified, quality-focused offering.
The company said it is in “advanced stage discussions” with several large hotel chains and real estate companies.
Last month, Oyo raised INR 5.5 billion (around $63 million) from founder Ritesh Agarwal’s Redsprig Innovation Partners. The company said then that it would use the funds to drive growth, support global expansion initiatives — including acquisitions. In December, Nuvama Wealth & Investment Lim
