How Allegiant’s Florida Resort Became a Drain on Its Profits
Photo Credit: Allegiant's Sunseeker Resort in Charlotte Harbor, Florida. Allegiant Allegiant
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Allegiant wanted to go into the hotel business with a sprawling resort in southwest Florida. Now, just over a year later, it’s looking to offload the costly hotel.
In December 2023, Allegiant Air officially opened a resort in Charlotte Harbor, Florida.
The resort, which spans 22 acres, has 20 restaurants and bars, and 785 rooms, was once called “transformational” for Allegiant by the carrier’s former CEO and founder Maury Gallagher.
The ultra-low-cost carrier decided to open the hotel — called the Sunseeker Resort — after seeing success with third-party hotel bookings.
But just over a year later, Allegiant is looking to offload its southwest Florida resort by the summer.
In a regulatory filing posted last Friday, the airline said it had concluded the hotel was “no longer fully recoverable,” after conducting an analysis on the resort’s cash flows, valuation, and other assets.
