Minor Hotels Reports Best Year Ever — And 'The White Lotus Effect' Hasn’t Even Started
Photo Credit: Lobby of Anantara Bophut Koh Samui Resort, one of the hotels where The White Lotus was filmed. Minor Hotels
Skift Take
With a blockbuster 2024 behind it, Minor Hotels is set to ride Thailand’s booming tourism scene through its starring role in The White Lotus.
Minor Hotels posted its best financial year on record. But the real excitement? It may not have even peaked yet.
The hotel company said it expects a further boost in Thailand tourism following the much-anticipated airing of the third season of the HBO series The White Lotus.
The White Lotus has chosen Thailand as its newest backdrop for its third season. Four Minor properties, including Four Seasons Resorts Koh Samui and three Anantara resorts — Anantara Lawana Koh Samui, Anantara Mai Khao Phuket, and Anantara Bophut Koh Samui — are playing a starring role in the series that premiered on Sunday night.
To capture the buzz, the company launched “The Lotus Awakening Escape,” for travelers eager to experience the luxury and intrigue of The White Lotus first-hand. The package offers guests a four-night experiential stay at its three featured resorts.
If past seasons are any indicator, this could be a great boost to Thailand’s tourism industry and for Minor’s already surging hospitality business. The phenomenon,
