Vrbo Needles Airbnb in New Campaign: We're 'Hotter' and 'Cooler'

Key Points

• Vrbo launched a provocative billboard campaign near Airbnb's headquarters, branding itself as a 'hotter, cooler, friendlier' alternative to Airbnb.
• The campaign emphasizes the privacy of Vrbo rentals, contrasting them with Airbnb's host-present accommodations.
• Vrbo plans to expand the campaign to major U.S. cities, aiming to highlight differences with Airbnb.

Summary

Vrbo has launched a bold advertising campaign targeting Airbnb, starting with a billboard near Airbnb's San Francisco headquarters that positions Vrbo as a 'hotter, cooler, friendlier' alternative. The campaign, part of the 'Make It a Vrbo' initiative, underscores the privacy Vrbo offers by contrasting it with Airbnb's host-present stays. Vrbo plans to extend this campaign across major U.S. cities to further emphasize its unique offerings compared to Airbnb.