How Marriott Is Defending its Lead in Branded Residences
Photo Credit: Affini, A Tribute Portfolio Residence. Source: Marriott International. Marriott International
Skift Take
If you've ever stayed at a hotel and thought "I wish I could just live here," well, you're not alone. Marriott says its sales of branded residences are booming.
Marriott International is capitalizing on the growing demand for branded residences, leveraging its hospitality expertise to dominate a sector that industry analysts expect will double in size in less than a decade.
The hospitality giant has established itself as the leader in the branded residential space with 142 operational properties and 138 more in development — a portfolio that has expanded by more than half since the end of 2019.
"There are a lot of people out there who want to buy a condo," said Dana Jacobsohn, chief development officer, North America, luxury brands and global mixed-use. "The idea of a lock-and-leave lifestyle is very appealing."
Marriott's strategic expansion comes as Savills forecasted last year that the number of branded residential developments is set to double over the next seven years. The real-estate consulting firm predicted 790 new developments across 100 countries by 2031.
Marriott faces competition. Accor, Four Seasons, and Hilton are its closest rivals by property count. Ultra-luxury players like Aman, The Peninsula, and Montage have been expanding their residential offerings, too.
The Resi
