Oyo's Premium Leap: 100 Sunday Hotels by Fiscal 2026
Photo Credit: Oyo's Sunday Hotel Arshika Sunset Road in Kuta, Indonesia. Oyo
Skift Take
Oyo through its premium push is making sure that no tourism dollar slips through its fingers — whether spent in India or abroad.
Oyo is making an aggressive push into the premium hotel segment through its Sunday Hotels brand. The hospitality company has set a target of 100 Sunday hotels by next fiscal year's end.
The current count: 30 Sunday properties operational across 10 countries.
This move is part of a broader shift towards "premiumization," driven by rising incomes and evolving traveler preferences.
From its debut in Jaipur just 15 months ago, Sunday Hotels has expanded to Indian cities such as Vadodara, Chandigarh, and Gurugram.
Internationally, the brand is also making inroads into the Middle East, Southeast Asia, and Europe, with its latest addition: Sunday Luxury Downtown Al Qudaybiyah in Bahrain's capital Manama.
Sunday Hotels vs Oyo HotelsSunday Hotels represent Oyo’s foray into the four-star and f
