Singapore Eyes Bigger Share of India’s Outbound Tourism
Photo Credit: Jewel Changi Airport, Singapore. Singapore Tourism Board
Skift Take
As India's outbound tourism increases, Singapore is looking to increase its share. However, it has now trained its eyes on high-yield travelers as well with its new focused partnership.
The Singapore Tourism Board has entered into a year-long partnership with Changi Airport Group, and Sentosa Development Corporation to amplify Singapore’s brand visibility in the India travel market.
This is the first-ever tripartite collaboration between the three businesses and will also involve engagement with India’s travel trade.
The partnership places a special emphasis on higher-yield Indian travellers, Singapore Tourism Board said in a statement. As part of the collaboration, 30 Indian digital content creators will also be invited to Singapore to showcase experiences across Singapore, including Sentosa Island and Changi Airport.
According to Juliana Kua, assistant chief executive, International Group at Singapore Tourism Board, the collaboration builds on the roadshows held in India and the “strong interest” that they have witnessed from the market.
Capturing the Growing Market: Last year, 1.2 million Indians visited Singapore, an increase of nearly 12% as compared to 2023. This year the country expects to capture a bigger share of India’s outbound tourism market.
For Changi Airport, India is an important market, said Lim Ching Kiat, executive vice president for Air Hub and Cargo
