Oyo’s Strong UK Performance Spurs Ambitious Growth Plans
Photo Credit: Ritesh Agarwal, Founder and Group CEO of OYO speaking on stage at Skift India Forum, March 2025 Skift
Skift Take
With budget hotels facing increasing challenges in the UK, Oyo is smartly shifting its focus toward premium properties. With this, Oyo is not just diversifying its portfolio, but also ensuring a sustainable, long-term growth.
Hospitality company Oyo reported a 15% revenue increase from its UK operations in 2024 compared to 2023.
The improvement comes as the company experienced a modest 2% rise in average daily rate (ADR) and a 4% jump in revenue per available room (RevPAR).
The Summer Bank Holiday weekend, from August 24-26, emerged as the most booked long weekend of the year, with August 24 noted as the single highest booking day. Overall, July was identified as the most popular month, reflecting strong seasonal demand.
"By focusing on dynamic pricing and leveraging our AI capabilities, we've not only bucked industry trends but accelerated our growth in the UK market," Gautam Swaroop, CEO of Oyo International, said.
Oyo, which currently operates over 200 budget hotels in 65 UK ci
