Google Ad Monopoly Ruling: A Win For Travel … or ‘Inefficient’?
Photo Credit: A Google sign outside its headquarters in Mountain View, California. Wikimedia Commons / Håkan Dahlström from Malmö, Sweden
Skift Take
The latest court ruling citing Google's monopoly power came at a time when Google is facing more competition than ever.
Travel executives expressed wide-ranging opinions on the significance — or lack thereof — of this week's court ruling that Google illegally wielded monopoly power in online advertising.
Trivago CEO Johannes Thomas told Skift in a statement that the U.S. federal court ruling is "a significant step forward in creating a fairer, more competitive digital advertising landscape."
Trivago officials have repeatedly complained since 2023 that Google's advertising format changes had a detrimental impact on Trivago's presence in Google search. Another court ruling, from last August, found that Google wields monopoly power in travel search.
If the court requires Google to divest elements of its advertising business, "it
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