Booking.com Signs Deal as Travel Partner for WNBA and NBA

Key Points

• Booking.com signed a multi-year deal as the official online travel partner for both the WNBA and NBA.
• The partnership will give Booking.com significant media exposure at games and across league marketing channels, starting with the 2025 WNBA and NBA seasons.
• This marks Booking.com's first sponsorship with a U.S. women’s sports league and is part of its strategy to compete with Expedia in the U.S. market.

Summary

Booking.com has entered into a multi-year agreement to become the official online travel partner for both the WNBA and NBA, starting with the 2025 seasons. The deal will provide Booking.com with prominent media exposure during games and across league marketing channels. This marks the company’s first sponsorship with a U.S. women’s sports league and is part of its broader effort to strengthen its presence in the U.S. market and compete with rivals like Expedia.