Inside Wyndham’s Plan to Launch 100 Super 8 Hotels Across Saudi
Photo Credit: Super 8 by Wyndham Orlando Near Florida Mall Wyndham
Skift Take
We pointed out last year the lack of affordable hotels being built in Saudi Arabia. Wyndham wants to change that with 100 Super 8s in 10 years.
Wyndham this week announced a plan to open 100 new hotels in Saudi Arabia in the next 10 years. All will be under the group's Super 8 brand, one of the most budget-friendly options in its portfolio, and a contrast to the string of luxury brands Saudi has signed in recent years.
"I've always been saying that in order for the Kingdom of Saudi Arabia to meet its numbers and its targets and in order to provide a holistic hospitality model, it has to be inclusive, not exclusive," Wyndham's EMEA President Dimitris Manikis told Skift.
According to Knight Frank, only 6% of Saudi's hotel pipeline is in the economy and midscale segments.
Manikis called the plan a natural part of Saudi's evolution. "It's happening because the hospitality industry in the kingdom is going full cycle. It started with luxury. It's going into branded residences. It is going into the economy and the premium eco
