The Verdict: Travel’s AI Race Has an Operating Problem
Skift Take
We heard from more than two dozen of travel's most important tech leaders — the people actually deploying AI solutions every day. Here's what the industry still needs to get right.
At the Skift Data + AI Summit, travel leaders from across the industry made one thing clear: The sector easily imagines what AI could do, but it is only beginning to understand what breaks when AI touches real operations.
Onstage conversations went beyond touting the next interface or the most ambitious agent. Some themes came up repeatedly, from how the walls between testing AI and producing it are dissolving, to ways of addressing the real challenge with AI today — not as a technical matter, but more of a “people problem,” according to several companies.
Summit attende