Skift Take
Kayak is becoming a more comprehensive hotel-information source as it moves to compete more directly with TripAdvisor. Look for a lot more back and forth in coming years between the two rivals.
Now that TripAdvisor has launched Kayak-like hotel metasearch, the two companies are competing head to head for the first time.
That's the context for a new feature that Kayak is introducing today: User rating scores to rival TripAdvisor's Popularity Index for hotels.
And, as part of Kayak's changes, which also includes a redesigned homepage, it is not-so-coincidentally dropping its use of TripAdvisor user reviews.
"Our goal is to aggregate as much qualit
