Priceline Introduces Sponsored Listings in a Move Toward Increasing Ad Revenue

Eliza Ronalds-Hannon

September 12th, 2013 at 5:10 PM EDT

Photo Credit: Hotels will pay each time a Priceline user clicks on the sponsored search results promoting them. Priceline via YouTube / Screenshot

Skift Take

Though Priceline has traditionally been resistant to letting ads disrupt its sleek user experience, the payoff may have finally become too lucrative to resist.

Priceline announced Thursday that it would launch a sponsored listing service that will allow hotels to pay for prime spots in users' search results. In the same model as the sponsored services of its competitors Expedia, Orbitz, and Travelocity, Priceline's listings will be auction-based spots for which hotels pay

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