The Habits of Modern Digital Travelers and How To Reach Them

Samantha Shankman

September 17th, 2013 at 9:10 AM EDT

Photo Credit: Flickr / Giorgio Montersino

Skift Take

Travel marketers have a bounty of options when it comes to contacting customers on the road, but vacationers are best left alone outside of logistical updates and post-trip follow-ups.

Travel marketers are faced with more options to engage current and potential customers than ever before. With knowledge of customers' travel itineraries, marketers can send timely messages and check in on travelers via email, social media, and mobile apps. But when do helpful and friendly reminders turn into nagging pokes that turn people off of a brand all together? A study released in late August from creator of custom

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