Taking the Temperature of UK Cruise Consumers


Skift Take

The cruise industry has taken a hard hit in U.S. and European markets recently, which could have some influence on survey respondents' intentions to cruise. However, there is still a sizable UK market of first-time cruisers on whom companies should be focusing their marketing efforts.

The cruise industry is set on turning the UK into a hot market, so its marketers should pay attention to a  survey released yesterday by World Travel Market as part of its London trade show. Cru