Hotels Worry About the Power of the Booking Sites


Skift Take

This complaining from hotels is like the movie "Groundhog Day." How many times are we going to hear the same refrain? The OTAs are going to be a vital distribution channel for hotels for years to come, although smart hotels will make adjustments and seek to reduce their dependence on Expedia and Booking.com.

While it might be a great time to be in the hotel business, the industry still faces some challenges. Dealing with online travel agencies as a distribution channel is one of them, said speakers at a g