Health-Conscious Hotel Brand EVEN Launches Lifestyle News and Tips Site
Photo Credit: The biggest differentiator at Even's gym will be the staff leading routing and helping guests although quality cardio machines and free weights also help it stand out. IHG / EVEN Hotels
Skift Take
This is a genius use of content marketing for the new hotel brand, which is providing useful information for its guests as well as creating a new source to attract new customers and raise brand awareness. Now it just needs to open one of the hotels.
