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Starwood Hotels Adds Guests' Instagram Photos to Its Hotel Websites

Jason Clampet photo
Jason Clampet

Photo Credit: A guest image from the Sheraton's Maldives property.  Starwood

Skift Take

This is the type of user-generated content hotels really don't mind embracing: Inspirational images taken by fans -- all for free.

[gallery ids="117288,117287,117286,117285,117284,117283"] Starwood Hotels and Resorts announced today that the hotel giant, which has nine brands spread among properties around the world, would integrate Instagram photos and videos into its hotels' websites. The brand will use geo-tagging to identify content created at the hotels. "With an increasingly mobile, digital travel

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