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Online Travel

The High-Tech Aviation Tools Tracking Santa's Sleigh on Christmas Eve

Samantha Shankman

Photo Credit: The introduction page to Google's Santa Flight Tracker. Google

Skift Take

The FAA, NORAD, and Boeing are agencies and companies that few Americans think about or even recognize, but their holiday projects are a clever way to make their usual work relatable to children and names more well-known.

A plane maker, U.S. aviation authority, and North American defense agency are using their expertise of the skies to spread some Christmas cheer this year. The tradition started in 1955 when a typo in a Sears ad resulted in children calling the then-Continental Air Defense Command asking for Santa. Instead of turning the children away, the CONAD staff updated the children on the status of Santa's flight from the North Pole. The annual tradition continued

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