Skift Asks: Post Blackfish, Are You Now More Or Less Likely To Visit SeaWorld?


Skift Take

A lot more work needs to be done to raise awareness for the issue, even if in one swoop slightly less than one-third of Americans are less likely to visit SeaWorld. If the documentary makers and activists want to build up a larger movement, they need to start by looking at America's heartland.

Any big hopes that what the Oscar-winning 2009 documentary “The Cove” did for dolphin slaughter in Japan may happen again with CNN documentary “Blackfish” and SeaWorld are probably overblown, at least in the short term, according to a Skift survey. While CNN-backed documentary Blackfish has been a big success as far as documentaries go and created a lot of awareness about the conditions of these whales in captivity, it hasn't yet affected SeaWorld's business, as we reported last week. In fact