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Lisbon's Smart Marketing Campaign Turns Its Tram Lines Into New City Font

Rafat Ali photo
Rafat Ali

Photo Caption: The new Lisbon city font LX Type 

Skift Take

The key is to leverage residents and visitors already in the city and then extend this creative way to market Lisbon.

[gallery ids="122305,122308,122307,122310,122311,122312"] Lisbon has come up with a smart marketing campaign to market the city, using its iconic tram and the electric lines. It has created a new font, called LX Type, based on the criss-crossing tram lines over the city skyline, where each alphabet and number stands for an attraction visitors can go to, using the public tram in Lisbon. The site for LX Type has

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