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Tourism

VisitBritain Spotlights the Businesses Doing the Most to Welcome Chinese Visitors

Samantha Shankman

Photo Credit: VisitBritain CEO Sandie Dawe unveils the Chartermark at Blenheim Palace on Friday, March 14, 2014. VisitBritain

Skift Take

The initiative is a weak attempt to make up for lost time. Fortunately for the UK, the number of outbound Chinese travelers will continue to grow and travel to destinations where visa regulations are the easiest to get through.

In an attempt to triple the number of annual Chinese visitors from 200,000 in 2013 to 650,000 in 2020,  VisitBritain is launching an initiative that highlights the businesses best prepared to welcome Chinese visitors. Companies can include the below logo on their website, marketing material, and storefronts to indicate that they have Mandarin-speaking staff, accept UnionPay credit cards, or offer a service tailored speci

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