The Result of Visit California’s 24-Hour YouTube Takeover

Samantha Shankman

March 31st, 2014 at 9:20 AM EDT

Photo Credit: Clips of a few of the 24 videos shown as part of Visit California's YouTube takeover. YouTube / Visit California

Skift Take

The benefits of investing in content marketing will become more clear over time, but the brands that take a risk and invest first will already stand out in the crowd.

Earlier this month Visit California made one of the largest investments in content marketing that we've yet to see from a tourism board. The organization launched a 24-hour ad takeover of YouTube with 24 different videos playing on the site. It is now sharing several statis

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

BEST VALUE

BILLED ANNUALLY

$495 per year

BILLED MONTHLY

$55 per month

($660/year)

CONTINUE

Already a subscriber? Login

Skift Take

Share

Get unlimited access with Skift Pro.

BILLED ANNUALLY

BILLED MONTHLY