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A New Weapon Emerges in Travel Marketing: Drone Videos

Rafat Ali photo
Rafat Ali

Photo Credit: Drone video of Notre Dame de la Garde statue in Marseille, France. DroneCast.fr / Screenshot courtesy DroneCast.fr

Skift Take

Drone videos are a new arsenal that travel marketers should be looking at seriously now, while the novelty wow factor lasts. There is a lot to learn from amateur enthusiasts and independent video professionals, all of whom converge mostly on Vimeo.

The subculture of drones has gone mainstream over the last year or so, and with it comes the spate of consumer drone videos. The nature of aerial video shot through drones makes is a great fit for travel videos, for destinations, resorts, attractions and even tour companies. Just as official travel videos have just caught up to the GoPro video revolution (and it really has been a revolution) And some early adopters have started creating videos, creating the wow factor that makes them stand out and even go viral. We have collected some great examples of travel videos which use drones, some official e

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