U.S. Airlines Push Congress to Let Them Advertise Lower Fares, Despite Total Cost


Skift Take

With contradictory bills in the House and Senate, there's almost zero chance this bill will pass soon. But that doesn't mean the industry won't continue to come up with creative ways to advertise one cost while charging another.

There's a debate going on between U.S. legislators and the aviation industry over just how much information airlines need to reveal in fare advertisements. The fight over consumers' and airlines' rights started with the Transparent Airfares Act of 2014, which was introduced by Rep. Bill Shuster (R-PA), the Chair of the House Transportation Committee. The bill has been pushed hard by airline lobbying and advocacy group Airlines for America industry carries seek ways to circumvent the full-fare advertising rules that were enacted after years of deceptive advertising by the industry. The new bill would allow airlines to advertise or list airfares at any price with little relationship to what the final cost would be. Removing these mandatory fees and taxes from the advertised ads would require users to go through several booking steps before discovering the true price of travel. Th