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Hotels

Rebranded Cambria Hotels and Suites to Target Millennials With Redesigned Lobbies and Rooms

Dennis Schaal photo
Dennis Schaal

Photo Credit: Cambria's new logo.  Choice Hotels International, Inc / PRNewsFoto

Skift Take

Will Millennials really be swayed by soft music and hotel lobby front desks that are more curvy than square? We'll reserve judgment until we see the changes in reality later this year.

Choice Hotels, a major franchisor with nearly a dozen brands, has decided to change the name of Cambria Suites to Cambria Hotels & Suites with an eye toward wooing millennials with more choice, and redesigned lobbies and rooms. Cambria Suites debuted in 2007, and the concept until now has been as an upscale brand representing the "best of a modern home" with luxury bedding, furnishings and amenities. One of its tag lines has been, "

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