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Tourism

Shopping Shifts From Trip Accessory to Leading Travel Motivator

Samantha Shankman

Photo Credit: Tourists walk outside of the Apple Store on Fifth Avenue in New York City.  Flickr / Lars Plougmann

Skift Take

As the number of international travelers interested in retail grows, the destinations that benefit the most will cater to their wants with global luxury brands, local goods and language-specific help.

The rise of Chinese travelers has been called the "biggest phenomenon to hit the global travel industry since the invention of commercial flight" and their habits are having an impact on destinations' priorities worldwide. One of the sectors where this is most obvious is retail. Chinese travelers alongside other growing outbound markets including many Asian nations and Brazil are spending more time and money on retail than other demographics and past travelers. These growing number of tourists are selecting destinations based largely aro

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