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Peninsula Hotels Turns to YouTube to Make a Statement About Its Brand History

Samantha Shankman

Photo Credit: The front of the Peninsula Hotel in Hong Kong. Flickr / Chris Price

Skift Take

Peninsula is creating quality video content, but it needs a viral angle or ambient marketing play to build buzz around the brand's underlying message of heritage and luxury.

It's not often that we see a global hotel brand publish a full-length documentary about itself on YouTube, so the release of The Peninsula Hotels' well-produced video caught our eye. The Hong Kong company has invested a significant portion of its marketing budget into video starting last year with its “Peninsula Moments" campaign. The 10-video series aimed to highlight authentic moments at each of the brand's hotels and feature the actual staff members who

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