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Hotels

How Small Hospitality Brands Use Email and Facebook to Compete With Global Chains

Samantha Shankman

Photo Credit: A guest room of a 'Pousada', the brazilian name for small family hotels where normally the owners are the hosts. This one is in Florianópolis, Santa Catarina. Getty Images

Skift Take

Establishing an online presence where guests can find, review and book a hotel is almost as important as the bed itself today. Once at a disadvantage, there are are now many tools that help small businesses owners implement basic digital business features.

As global hotel brands compete in an arms race to release Google Glass apps and mobile check-in apps, small and often family-run accommodations are working to implement more basic tools like online booking and email marketing. A new study from Mastercard found that across more than 1,000 small-to-mid-sized businesses (one to 500 employees)  in industries across Canada, Brazil, Germany and South Africa, nearly 90 percent have a online presence but only one in

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