Habits of Sharing Economy Enthusiasts Across Age, Region


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Trust is a major issue when it comes to renting products, especially ones as personal as your home or as expensive as a car. Despite this obstacle, the travel-related sharing economy is rapidly growing worldwide.

Travel makes up a huge portion of the more than $3.5 billion in revenue expected to be generated by the sharing economy this year; however, a new Nielsen survey suggests that travel-related items are actually among the products that people are least willing to rent out. According to an online survey of 30,000 respondents across 60 countries, people are willing to share electronics (28%), lessons and services (26%) and power tools (23%) more than bicycles (22%), cars (21%) or thei