Skift Take
Curation on a huge scale has to combine algorithms and human wisdom otherwise it will fall flat and fail.
Travelers were once wowed by the ability to search through thousands of flight and hotel options to find the best selection.
Today, they're looking for the best option without hours of hard work -- and are expecting their favorite brands to deliver that option based on their previous bookings.
HotelTonight is working to deliver that experience to its mobile-first customer base and learning important lessons about the challenges and benefits of curation along the way.
HotelTonight founder and CEO Sam Shank will speak about the future of curation at the Skift Global Forum on The Future of Travel on October 9 in New York City. He talks about the future of curation and HotelTonight in the exclusive interview below.
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Skift: What does curation look like in 5 to 10 years?
Sam Shank: The way we think about curation at HotelTonight is that it should feel like recommendations from the coolest person at the cocktail party you are at
