Travelocity is a Huge Success for Expedia and Orbitz
Photo Credit: Travelocity parent Sabre says it will ramp up its marketing of the Travelocity brand in the second half of 2014. Pictured is an image from a Travelocity marketing email. Travelocity
Skift Take
Orbitz Worldwide paid $10 million to acquire the Travelocity Partner Network in late February 2014 and would pay an additional $10 million if the affiliate network hits certain performance targets this year and in 2015. This is a nice acquisition for Orbitz Worldwide because the private label sector was already an important part of its business.
