What the Rise of the Silent Traveler Means for Travel Buyers
Skift Take
The silent traveler is the travel consumer who turns to their mobile devices first, seeking solution to in-trip challenges that used to be the primary domain of customer- service staff. We look at the important opportunities they now present to TMCs and travel buyers that can adapt to their dynamic and evolving expectations.
Last month, we released our seminal new report, The Rise of the Silent Traveler: Reaching Out to the Mobile-First Travel Consumer on the new generation of mobile first consumers, and how travel brands need to understand their needs.
Below is a short extract. Get the full report to understand this new trend.
The lines between consumer and business experiences are blurring and the mobile-first mentality is increasingly common on the business trip. What can Travel Management Professionals do to address these new trends and opportunities? He