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Best Travel Ads This Week: Giving Customers a Behind the Scenes Peek

Samantha Shankman

Photo Credit: Skater Arto Saari partners with Helsinki Airport for its latest ad campaign. YouTube / Helsinki Airport

Skift Take

Travel companies are turning to content to help build deeper relationships with their customers, and giving them a behind-the-scenes look is one way to build trust on the cheap.

This week's ad bring viewers behind the scenes of airports, airlines and hotels as the companies work to build a relationship beyond simple transactions. This can be done by showing how an everyday process -- like making in-flight meals or cocktails -- is done or by providing a sneak peek into an exclusive event.

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