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Mobile Will Rival Desktop for Digital Travel Research by Next Year

Dan Peltier

November 12th, 2014 at 10:05 AM EST

Photo Credit: A Booking.com iOS screenshot. PlaceIt by Breezi

Skift Take

This is a bold projection that has a good shot at coming true, since more attention is being paid towards creating user-friendlier mobile versions of booking sites and ad dollars getting pumped into mobile makes this very believable.

eMarketer projects 2015 will be a major turning point for how travelers research their trips, predicting nearly half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop but also, or only, via mobile. This year, 106.3 million people will actually book travel online, and a third of them will book via mobile. The 2015 projection is impactful, considering 128.8 million people in the

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