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Best Travel Ads This Week: Brands Push the Concept of a Life Well-Traveled

Samantha Shankman

Photo Credit: A scene from Baha Mar's new ad. Baha Mar Resort & Casino

Skift Take

Lifestyle branding has become mainstream, but it's only a matter of time before sophisticated consumers begin to question the concept of a life well-traveled and whether the companies' actual products deliver on the message that they're pushing.

Travels companies across all sectors have recognized the power in building a lifestyle brand and connecting their services to the aspirational concept of a stylish life of global adventures. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. Cathay Pacific Airways recently launched a new campaign around the idea of a "life well-traveled." As part of the campaign, the airline published several videos of its staff members talking a

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