Skift Take
Hotels, airlines and airports who aren’t trying to simplify their guest experience are now in the minority, but more importantly the simplification of their designs better reflects how guests actually travel and behave on trips today.
Last month we launched our first ever magazine, Megatrends Defining Travel in 2015, where we identify the global trends in travel in 2015 and beyond, and focus on three emerging key themes: Mobile. Seamless. Experiential. Below is an extract from the magazine.
The changes that digital innovation have brought about in consumers’ lives are perhaps most apparent in the absence of clutter in the physical world as travelers move from car to train to plane to hotel room and even on to a convention floor.
Travel brands are responding by downsizing, from slimline seats on planes to smaller desks in hotel rooms, and using the extra space to either pack in more passengers or make room for new things travelers need. Bring-your-own-device means that travel providers with a solid Wi-Fi network can radically rethink how they use space and what they offer their guests.
The airline s
