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Best Travel Ads This Week: Brands Building Emotional Connections

Samantha Shankman

Photo Credit: Samsonite's new ad is more about building memories than it is luggage. YouTube / Samsonite

Skift Take

It can be difficult to determine whether travel companies are selling daydreams and memories or luggage and plane tickets today as brands align themselves with experiences rather than the details of their products.

In this week's travel ad roundup, brands take viewers through a slideshow of images that evoke a sense of wanderlust, adventure, and love, while the products that make these trips possible take a backseat to the emotions that they stir up. Expedia Expedia's new ad pulls on the heart strings. It begins with several characters gazing at photos of faraway adventures while mindless

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