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Best Travel Ads This Week: Aviation Marketing Gets More Creative

Samantha Shankman

Photo Credit: A clip from Air France's new ad.  YouTube / Air France

Skift Take

The distance between the lifestyle that travel companies market and the actual experience needs to close, quickly, in order for these brands to maintain their customers' trust.

Airlines, airports, and hotels were once considered straight-forward service providers that got a traveler from point A to B as safely and comfortably as possible. Today, they've taken on new life as lifestyle brands, representing a certain style of travel that's pushed more through their marketing channels than actual products. Below is a look at how some of these brands are using creative analogies to communicate their desired feel. Dubai International Airport Dubai

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