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Best Travel Ads This Week: Brands Look Back on Their Roots

Samantha Shankman

Photo Credit: Turkish Airlines creates a tribute to Istanbul's beautiful architecture.  YouTube / Turkish Airlines

Skift Take

Consumers today are as concerned about what a brand represents as the service that it provides so making the values of a company clear is an important step towards getting the service right.

Travel brands can no longer compete as sole service providers, which is why recognizing their roots -- whether it's the city they come from or the employees that ground them -- is becoming the most popular marketing ploy in the game. Turkish Airlines Turkish Airlines creates a visual tribute to architect Mimar Sinan with a 5-mi

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