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Online Travel

Battling Shopping Cart Abandonment in the Era of Virtual Window Shopping

Matt Heidkamp

Skift Take

This series looks at the driving factors behind travel purchasing behavior, with the first report focusing on an issue looming over the online travel sector: shopping cart abandonment. Understand the reasons behind travel’s high abandonment rate and strategies to win back customers. Download the report for FREE!

This is an excerpt from our FREE quarterly trends series, The Habits of Travel Bookers, brought to you in partnership with Boxever. Download the Report, Free! As consumers, we’re obsessed with finding the best deal possible. With dozens of booking options at our fingertips, we’ve become a culture obsessed wi

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