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Online Travel

What Each Generation Will Spend This Summer on Vacations in the U.S.

Dan Peltier

Photo Credit: A hot sunny Memorial Day at Rockaway Beach in New York Flickr / Dan DeLuca

Skift Take

It's an all-around red letter forecast for U.S. summer travel spending this year as travelers enjoy cheaper gas prices and a stronger dollar compared to previous summers.

Travel marketers aiming to move Americans from their homes to their dream destinations or favorite beach hideout this summer can revel in the $65 billion projection U.S. adults are expected to spend this season. The average American said they'll spend $2,788 on summer travel this year when Adobe surveyed 1,000 U.S. adults who indicated having travel plans. The Adobe Digital Index also analyzed more than 15 billion visits across maj

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