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Tourism

Visit St. Pete Clearwater Has Its Own Local Take on Shark Week

Dennis Schaal photo
Dennis Schaal

Photo Credit: A screenshot from a Visit St. Pete/Clearwater video touting Grouper Week. Visit St. Pete/Clearwater

Skift Take

Visit St. Pete/Clearwater came up with a clever idea to launch a very local campaign as a counter-theme to Shark Week. Let's see if it has any teeth.

Visit St. Pete/Clearwater in Florida is riffing off the popularity of the Discovery Channel's Shark Week with its own local celebration of a fish, the grouper. Through July 11, Grouper Week touts what the tourism board characterizes as a "tastier denizen of the deep," the locally a

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