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Tourism

Visit Florida Kicks Off Its First Soccer Sponsorship With London's Oldest Team

Alexandra E. Petri

Photo Caption: As Fulham FC celebrates a goal, Visit Florida hopes to catch the eyes (and travel plans) of British fans. Visit Florida

Skift Take

Visit Florida's sponsorships are trying a new platform, a London soccer club, and that's a testament to the importance of British tourism to the Sunshine State.

The last thing you would expect to see written across a London footballer's jersey are the words "Visit Florida" in big, blue letters. Yet it turns out that Fulham FC, the city's oldest football club, isn't just serving volleys into the back of the net; the team is also serving as the newest marketing platform for the Sunshine State's tourism board. British tourists play a large role in the state’s international visitations, says Paul Phipps, chief marketing officer of Visit Florida. “The UK is one of our top countries and it has been for Florida quite some time,” Phipps

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