Skift Take
By creating these raw documentary-style videos, the LVCVA is placing a greater emphasis on the convention attendees versus the convention center.
The Las Vegas Convention Center plays host to all kinds of weird and wacky association groups that you never hear about, such as organizations devoted to roller derby moms and fantasy card game enthusiasts.
This month, the Las Vegas Convention & Visitors Authority decided to spotlight a few of them in its new "Unconventional" video series to show how the convention center is a place where people feel comfortable to express their individuality.
The first two documentary-style videos are surprisingly long for convention bureau content marketing, running 8-10 minutes, with more videos scheduled to roll out through the fall.
According to Cathy Tull, senior VP of marketing at the LVCVA, the videos are designed to target members of associations, versus meeting planners who organize association events. That strategy hinges on communicating how the convention center caters to the special interests of unique groups in a fun, professional and creative manner. Ideally, that will inspire association members to then advocate for their events to be held in Las Vegas.
The first video focuses on a day in the life of the annual Magic Grand Prix Las Vegas event,
