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Ryanair Sues eDreams and Google for 'Misleading Advertising and False Prices'

Marisa Garcia

Photo Credit: Screenshot Ryanair Website Ryanair

Skift Take

Ryanair feels that eDreams is intentionally misdirecting the public and that Google, by allowing this advertising, is complicit. The airline has put a lot of effort into its Always Getting Better program, including a new website, and having a look-alike out there is no doubt irritating.

Ryanair has launched High Court proceedings against both eDreams and Google to stop what the airline alleges is misleading advertising of non-existent Ryanair fares on the eDreams website and Google search advertising. The airline says it is reacting to “numerous complaints from Ryanair customers who were deceived into buying on the eDreams website when they thought they were booking on Ryanair.com.” Ryanair’s CMO Kenny Jacobs said: “This Google/eDreams action is a repeat of a recently successful German court ruling which has outlawed eDreams deceptive advertising

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